WHAT IS IRONWORTH?
EQUIPMENT VALUATION, SIMPLIFIED
IronWorth is an equipment valuation platform built specifically for the heavy construction and mining equipment industry. Whether you're a contractor, fleet manager, or dealer, IronWorth gives you real market intelligence — fast.
Developed in partnership with Tierra Equipment, IronWorth leverages over 25 years of industry expertise and real transaction data to deliver accurate, actionable valuations across three distinct market channels.
THREE MARKET CHANNELS
KNOW YOUR DISPOSITION OPTIONS
IronWorth shows you what your machine is worth across all three paths — so you can make the most informed decision possible.
Retail / Private Sale
Maximize your return by selling directly to end users. IronWorth helps you understand the realistic retail value before you list.
Trade-In Value
Know what dealers will offer before you walk in. Avoid leaving money on the table with data-backed trade-in benchmarks.
Auction / Wholesale
Understand the floor value of your machine at auction. Use this as your baseline when evaluating all other offers.

